Ideas that spark. Narratives that resonate. Impact that endures
Brand endorsements are some of the most tried and tested means of advertising. It’s a strategy as old as marketing itself, and while the core underlying concept remains the same across time, the media landscape and its finer details change. After all, celebrities are no longer just big time movie stars and sports legends.
Social media has achieved the remarkable and somewhat unlikely feat of democratizing fame. Virality is a commodity, and the typical household names of actors and cricketers no longer have a monopoly on it – a content creator with a mobile phone and a knack for drawing people’s attention is just as likely to bag an endorsement deal as a Bollywood A-lister.
And that, in a nutshell, is influencer marketing.
Humans are social animals, and our brains are wired to make us want to fit into our “packs”. These packs used to be restricted to our communities and social circles, but with the advent of the internet, they’ve taken on a digital dimension. They now include online communities too, with a special emphasis on the content creators and the influencers we follow on social media.
When a creator we actively follow and engage with endorses a brand’s product or services, we’re likely to subconsciously form a positive view of the endorsed brand too. It’s deeply rooted in group dynamics and the sense of trust we build up over time.
If market trends are anything to go by, the industry’s not wasted any time in capitalising on this relatively new phenomenon of influencer marketing.
India’s influencer marketing sector is projected to reach INR 3,375 crore by 2026, with a CAGR of 18%. The creator economy’s booming and shows no signs of slowing down anytime soon. Could you possibly imagine any clearer signs to start making the most of influencer marketing? The signals are as clear as can be. Your ex could never.
Influencers are the internet age’s curveball to the marketing world. And with brands around the world catching up to the possibilities offered by this new format, your business could benefit from it too. All you need to capitalise off of the influencer marketing boom is an understanding of the market and a way to find the right influencers for your brand.
That’s where we come in.
At Digikit, we help your brand realise the full potential of influencer marketing. We’ve got you covered for all the steps from end to end. We help you find the right influencer to fit your brand’s tone and target audience, we strategise campaigns and plan content, we even assist with the actual content creation with scripting, storyboarding and shooting.
Long story short, we handle all the nitty gritty details of influencer marketing for you so you can kick back and enjoy the benefits of a more recognizable brand.
Campaigns are our bread and butter. We love ourselves some intricate brand storytelling and we want your campaigns to feel special too.
Finding the right voice for your brand’s the most important step in cracking influencer marketing. We help you identify big names with authoritative voices in your niche and reach out to them for you.
Content is king, and we’re here to crown your brand. Communication strategy, tone, consistent brand voice – you can leave all of that to us.
From ideation all the way to editing, we plan all the content for your influencer campaigns from start to finish.
Need to know which campaigns are performing best? What’s working and what’s not? The best way forward for your brand content-wise? That’s where performance tracking helps, and we’ve got all the tools needed to optimize your approach.
Nationwide network of creators
We’re an influencer marketing agency based out of Bangalore, and with pan-India reach. We have experience planning nationwide marketing campaigns across platforms and have collaborated with influencers with varying audience sizes across a wide range of niches.
Why Bangalore is a hotspot for influencer marketing
Bangalore’s a booming cosmopolitan commercial hub. It’s home to both a thriving business ecosystem and a vibrant culture of content creation that’s infused with a distinctly local flair. Most importantly, Bangalore offers a healthy combination of influencers with Pan-India followings and micro influencers that tap into local tastes and sensibilities with small but dedicated audiences. This makes for the perfect blend to cook up some incredible influencer marketing campaigns.
We certainly are! Hit us up, let’s catapult your brand up into the stratosphere with an influencer campaign that turns heads, widens eyes and blows minds (not to mention converts leads).
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